We create
hotel brands
And hotels
who score.
Crafting Hotel
impressions.
Rethinking or creating a hotel is much more than a matter of image. Welcome Back guides hotel owners, investors, and operators in their strategy for creating or repositioning their properties, in order to maximize their value and ensure their sustainable performance. From strategic vision to concrete implementation, we transform every project into a success.
Our mission
We provide creative and strategic expertise without burdening your teams, ensuring consistency between marketing, operations and profitability. Our goal is to turn your guests into returning customers.
Welcome back.
A team of experts adapted to your project
Get in touchWe are not just a creative agency. A spin-off of the Madeho hotel group, we areyour outsourced marketing and creative direction.
Behind each project, a tailor-made team brings together hoteliers, restaurateurs, brand strategists, architects, decorators, creatives, and digital specialists.
A network of creative experts to design strong, differentiating and profitable brands and experiences.
Management is ensured by hospitality professionals who understand the challenges of the sector.
A pragmatic approach, designed to be operational and directly applicable in the field.
Before being a place, hotels and restaurants are products. We analyze your positioning to build a concept in line with your market and your goals.
Creation of a Hospitality concept
Define the best brand, adapted to the project and its objectives.
Analysis of the existing or future product
Study of the local market & its trends
Definition of customer targets & expectations
Selection or creation of a suitable brand concept
A strong brand is based on a clear and impactful identity. We support you in building a solid and coherent creative framework.
Creation and artistic direction of the brand
A brand that is immediately understandable and memorable.
Creation of the brand platform
Naming & storytelling
Tone of voice & artistic direction
Design of the visual & sensory universe
Architecture and decoration are essential elements in the positioning of a new place. Once the brand is defined, we participate in the design of the decorative identity of the place to ensure perfect coherence with the concept.
Definition of the interior architecture project
Create an indoor environment that reinforces the customer experience and the uniqueness of the place.
Selection and recommendation of decorators & architects
Writing creative briefs & supporting design teams
Participation in product design meetings
A brand lives through the experience it offers its customers. We structure each interaction to reinforce the identity and performance of the hotel.
Definition of customer experience
Transforming each stay into a memorable experience that is consistent with the brand's DNA.
Definition of customer journey markers
Creation of key moments & experiential activations
Guidelines for school teams
Today, an experience is also lived online. We support our customers in creating their digital ecosystem, to ensure a strong and coherent presence before, during and after the stay.
Creation and digital support
A fluid and engaging digital presence, which values the project and accompanies each stage of the customer journey.
Website design & definition of the social media strategy
Photo & video content creation
Selection, recommendation and integration of CRM and tools that improve customer engagement, before, during and after the stay
Our achievements
Discover some of our achievements
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Why Welcome Back?
We don't just offer you an
appealing artistic direction.
That's why you should choose Welcome Back. We also integrate a strategic and business-oriented vision, with pragmatic and efficient solutions.
A profitable and measurable approach
Our recommendations are built by always keeping in mind the commercial and financial challenges of your project.
A proven methodology
Each brand concept is designed to be easily adopted and implemented by the hotel team.
A team of specialists
For each new project, we select partners (graphic designers, decorators, web designers,...) according to the concept developed.
Long-term support
We follow the projects we have worked on and remain committed to their success.
Becoming a partner
Planning a hotel project?
Need outsourced
marketing management?
Welcome Back can help.
Contact us using the form or
On the address hello@welcome-back.fr
